Britt Brewer
Portfolio + Case Studies
Summary
digital marketing & content strategy
content writing
B2B specialty
Creative digital marketing strategist & content writer with
12 years of experience in agency/in-house roles.
B.S. Integrated Marketing & Communications
San Diego State University; 2010
Table of
Contents
Client Experience ..... 4
Skills/Tools ..... 5
Writing Samples ..... 6
Branding Project ..... 7
Social Strategy Project ..... 9
Digital Strategy Project ..... 11
Website Project ..... 13
Digital Case Study ..... 15
Contact ..... 17
Client/Industry Experience
Past/current clients and consulting retainers include:
Startup/Fintech/Financial Technology: Harmonic FT (2022-2023), Last Week in AWS/Duckbill Group
Healthcare/Medical/Biotech: StatLab (2021-2023), MIDX/Ambry Genetics, Progenity, LynxDX, Gistia/Methodiq, UniLab
Lifestyle/Hospitality/Fashion: Dorcich Family Vineyards, FashionGO
Entertainment: SGM Events, Sleeping Giant Music
Realty: Wilson Homes, Woodside Homes/Sekisui House
Agency: Russell Creative, Logan Ad Group
Creative Entrepreneur: Ultimate Financial Boutique, Nicole Wilkins, Staying Cool in the Library
Skills/Tools
CRM/Content Management: Wordpress, Squarespace, ShowIt, Wix
Email/Automation: Hubspot, ActiveCampaign, Campaign Monitor, Constant Contact, Mailchimp
Social Media Marketing: All platforms (paid/organic) and a variety of scheduling tools
Analytics: Google Analytics, CrazyEgg, HotJar, Typeform
SEO: Google Trends, Google Search Console, Google Keyword Planner, Buzzsomo, Toast
Design/Media: Canva, Adobe Creative Suite: Lightroom, Adobe Photoshop, Adobe Premiere
Other: Basic HTML/CSS ChatGPT and AI tools, asana, Salesforce, Zapier
Writing Samples
Marketing Content,
Creative Writing
Email/Social
SEO
Branding
Clients had little or no social/ digital strategy, and were ready to develop a plan.
Oftentimes, they also had an opportunity to develop more brand messaging in order to maximize communications online.
Seamlessly integrating storytelling, and analytics.
Goal
To assist clients with developing the brand, design, messaging planks, and values so we could elevate the communications online and drive toward increased KPIs.
Result
A developed brand with a crafted identity, captivating design, and strategic messaging.
The Well
2021–2022
Click through to view
Jollo Events
2021–2022
Click through to view
Social Strategy
Clients were ready to revamp or build a plan to begin sharing their brand online.
Seamlessly integrating storytelling, and analytics.
Goal
To bolster content via social and create connected communities through a strong brand social presence across all channels.
Result
Increased (localized) brand engagement, website and event traffic, and overall content views.
Dorcich Family Vineyards
2020–2022
Jollo Events
2021–2022
Also managed junior team to help with efficient, speedy content creation.
Digital Strategy
Startup brand had new brand and design, and needed a digital strategy to generate awareness, build interest, and develop a lead generation strategy.
They were ready to invest in the tools they needed, including Hubspot and LinkedIn Sales Navigator.
Seamlessly integrating brand POV and translating into online content and B2B problem-solving
Goal
Develop digital marketing strategy for B2B startup brand awareness and lead generation; assisted with Hubspot onboarding, SEO-based blog writing, social content planning and execution, and successful outbound nurture strategy via LinkedIn Sales Navigator
Result
Generated increase in website traffic (direct/organic), increase in LinkedIn community and engagement, and interested inbound leads for sales team and CEO
LinkedIn Engagement
Website Traffic
Website
Client needed to develop brand messaging and a website for their agency.
Telling a brand story through visual and word, and driving leads.
Goal
To work with the client on key brand messages and develop into a website.
Result
A fully-functioning website to use for client referrals and inbound leads.
Logan Ad Group
2022
Case Study
Lynx Dx: a multi-touch approach and pivotal role in the COVID landscape
Lynx Dx, a biotechnology company in Michigan, is known for their noninvasive prostate cancer test. They discovered that it utilized similar technology to the COVID test.
In efforts to help with testing needs in 2021, they began offering COVID testing, and opened testing sites across Michigan. They needed to reach adults in Michigan looking for COVID testing to increase awareness of sites, and garner traffic/conversion onsite.
We identified several key segments:
- Primary: repeat test-takers (those in the medical and/or education professions) who would use the sites repeatedly
- Secondary: All adults residing in Michigan (who would be interested in testing based on other interests), with each testing site targeted on a local radius; and/or adults recently in the area with impending travel
We implemented a cross-platform direct-response digital strategy (paid/organic) to increase awareness, garner interest, and generate conversions of onsite COVID tests.
Goal
To increase awareness of COVID testing sites within the target audiences and generate traffic (conversion) to the site.
Strategy
Ensure testing sites were promoted via digital channels, website, and local businesses, including:
- SEO-rich, location-based Google MyBusiness profiles
- Facebook/Instagram: organic content and geographically-targeted paid ads, starting first with the prime segment for an effective ROI
- Simultaneous PR strategy for local coverage on listings/news pubs
Results
We exceeded the company site testing goals for each consecutive new testing site with minimal advertising costs, and saw an incredible return on investment.
More importantly, the company played a pivotal role in the COVID testing landscape, helping locals and travelers alike.